CultureBusiness Theme 2008 : CORPORATE INVESTMENT IN THE ARTS - Programme

PROGRAMME

Simultaneous translation French-English for keynote speeches only
With the participation of MAC HEC , EAC and Sciences Po students

Thursday 20 November 2008
adapting to today'S CHANGING WORLD

08:30	Registration - Badge collection
09:30	Opening of the Forum: Sylvain Bellenger Welcome by Corinne Estrada Word from the President Nicole Newman
09:40	1st Keynote Speech - Auditorium Public/private, sharing the responsabilities: how to deal with the loss of public funds François de Mazières, Président de la Cité de l'Architecture et du Patrimoine
10:20	2nd Keynote Speech - Auditorium Looking at different models to raise money : how to exploit content and co-produce with brands Nicole Newman, Somerset House
11:00	Coffee break
11:30	3rd Keynote Speech - Auditorium Dreams that money can buy - what business really wants from the Arts Thomas Girst, Head of Culture Communication, BMW
12:15 to 12:55	Panel discussions in 3 groups Debate Panel N°1 - Is sponsorship dead? Nicole Newman, Somerset House & Thomas Köstlin, Berlin Museums Association Chair: Natalie Melton, Arts & Business Room Gustave Eiffel Debate Panel N°2 - In a time of crisis, is culture weakened by competitors? Wendy Stephenson, Sponshorship Consulting, Thomas Girst, BMW & Marianne Eshet, Admical Chair: Frederic Martel, France Culture Room Anatole de Baudot Debate Panel N°3 - The Artist or the Institution: what role does an institution play now? Nathalie Elemento, artist, Bruno Gaudichon, la Piscine de Roubaix & Philippe Motte, Président du cercle d'entreprises du musée de la Piscine Chair: Robert Fohr, Mission mécénat Auditorium (debate in French with simultaneous English translation)
13:00 to 14:15	Networking buffet lunch
14:30	"Chuchotage - the collective intelligence" 5 presentations in English only. A new concept of group working and networking enabling you to take the key points from each presentation Room: la cathédrale Presentation N°1 - Solutions in the current market place Wendy Stephenson, Sponsorship Consulting Presentation N°2 - Negotiating the sponsor's benefits and managing expectations Maria Finders, Brunswick Arts Presentation N°3 - Audience Analysis - knowing your audience to find the right sponsor Simon McGuiggan, Muse Presentation N°4 - Tax issues: the corporate donation, the French model Philippe-Henri Dutheil, Ernst & Young Presentation N°5 - Contra deal offers : in kind or cash Philippe Peyrat (replaced by Mia Prce), GDF Suez
16:00	Free consulting session with the presenters. Meet the experts and develop your projects
16:30	Coffee

19:30 to 22:00	Cocktail dinner at the Residence of the British Ambassador Welcome by Sir Peter Westmacott, British Ambassador in France Speed meetings organised by Mécènes en Scène. Workshop with 15 minutes sessions enabling rights holders to meet with sponsors, consultants and representatives from associations such as MEDEF, Euronews, la Rose du Prince (sponsors association), Muse, Wendy Stephenson and Agence Française des Invertissements internationaux. Advance bookings for the speedmeetings will be available all day from 8.30am on 20 November.

Friday 21 November 2008
LEARNING FROM NEW PRACTICES: PARTNERSHIPS AND NETWORKING

09:00	Networking Coffee
09:30	1st Keynote Speech - Auditorium An example for tomorrow's sponsorship: change an image to attract sponsors - Istanbul's and Berlin's examples Maia Guarnaccia, Vice President, IMG
10:15	2nd Keynote Speech - Auditorium The ethical code: how far should an arts organisation go? The British point of view Will Gompertz, Director of Tate Media, Tate
11:00	Coffee Break
11:30	3rd Keynote speech - Auditorium The ethical code: how far should an arts organisation go? The French point of view Mark Alizart, Deputy Director, Palais de Tokyo
12:15 to 12:45	Debate between Mark Alizart and Will Gompertz Two different approaches of sponsorship for attracting new audiences
12:50 to 14:00	Networking buffet lunch
14:15 to 15:30	How to build a "win-win" partnership: Choice of case studies, each presented by the sponsor and the rights holder: Case study N°1 - From structural sponsorship to integrated artistic collaboration Bozar with Elke Kristoffersen - supported by Sony with Steven de Smet Room Anatole de Baudot (in English only) Case study N°2 - Making marriage work Royal Opera House with Ilona Harris - supported by Deloitte with Faye Carter Room Gustave Eiffel (in English only) Case study N°3 - Cultural institutions, cultivate your differences - Sponsors, get out of your comfort zone and dare to be innovative Comédie-Française with Claire Gannet - supported by Grant Thornton with Agnès de Ribet Auditorium (in French, simultaneous translation in English) Case study N°4 - United Diversity - European Attitudes Curated by Pi Art Paris with Caroline Siobhan Ryan- supported by Thalys with Armelle Weber Room Davioud (in English only) Case study N°5 - The sponsor as media: venues of Cité de l'Architecture Cité de l'Architecture with Jean-Marie Guinebert - supported by Elle Déco with Philippe Khyr Room Cathédrale (in English only)
15:45 16:15	Round up of case studies 4th keynote speech - Vision: future trends in cultivating your networking Jean-Yves Kaced, Commercial Director of Development & Communication, Opéra National de Paris
16:45	Conclusions by the President
17:00	End of Forum

Programme subject to change